Led by the New Jersey Innovation Institute and the City of Newark, with generous support from the Newark Downtown District (NDD), Brand Newark is a unique, open platform for innovation. Part of the MetroLab program, innovators from all over can submit ideas and solutions that add functionality to BrandNewark for testing and evaluation. We will improve the quality of life in the city, together. The program will work with the City to deliver important information in the moment and it will help local businesses and institutions to tell their story.

BrandNewark will be a utility that helps City agencies and departments deliver timely communications. It will help centralize and analyze data collected across the city at BrandNewark locations, thus providing leadership with essential insight on current conditions. It will provide ultra-fast, free wi-fi communications for all. It will be a valuable tool for local businesses and merchants to reach out to customers (this helps us pay the bills!). It will also improve other key city functions such as public safety, public health and well-being, transportation systems, waste management, and energy.

Newark Downtown District

The Newark Downtown District, Newark’s special improvement district of the
central business area, is a privately funded 501 (c) (3) non-profit organization,
dedicated to revitalizing downtown Newark by improving the economic viability of the central business district.

More Info

MetroLabs – New Jersey Innovation Institute

MetroLab Network is a group of 34 city-university partnerships focused on bringing data, analytics, and innovation to city government. The Network’s mission is to pair university researchers with city policymakers to undertake research, development, and deployment projects that improve our infrastructure, public services, and environmental sustainability.

More Info

City of Newark

The primary website for the city and its various departments and community services.

More Info

Aptinet Inc.

Aptinet is a nimble, full-service technology company. We offer unique expertise in website and web application design and development, coupled with a comprehensive hardware and service infrastructure.

More Info

What’s New?

BrandNewark launch event –
NJII Campus Center Atrium

On October 17 at 1 PM, Newark Downtown District, NJIT, NJII, Aptinet and MetroLab will unveil, with many local officials present, a high-speed kiosk for Newark residents, workers and visitors with interactive info on public safety, public health and well-being, transportation, and entertainment. The kiosk will be launched at NJIT before moving to Military Park. The ceremony will coincide with the launch of Brand Newark’s app to save users money while visiting local merchants.

BrandNewark public kiosk dedication – Military Park

Coming in Military Park in early 2017 will be the permanent installation of BrandNewark’s specialized kiosk, including free ultra-fast wifi; a large 22” touch screen interface for browsing and basic city services; and a 55”screen for local info and offers. There will be two security cameras, mobile charging stations, and a constant stream of jazz station WGBO. This new type of smart utility focuses on the community with contests, consumer offers, and creative ideas from the city at large. It’s a wholly interactive conversation with everyone who uses it!